Posted on October 22, 2025 by Miller and Smith Blog Team
The Great American Living Awards (GALA), the Washington, D.C. metropolitan area’s most prestigious celebration of excellence in homebuilding design, architecture, and marketing, Miller & Smith proudly took home two awards, recognizing innovation in both digital experience and marketing strategy.
The first honor was for Best Virtual Tour of Product – Detached Homes for the Everly model at Sadler Square. The virtual experience was created in partnership with TrueVista and led by Rafael Toledo, whose craftsmanship and attention to architectural detail brought the model to life through immersive 3D visualization.
“Matching a physical design to virtual reality takes craft and a keen eye,” said Erica Bell, Director of Marketing at Miller & Smith. “We’re grateful for Rafael’s artistry and proud to recognize Sam Gilman, who played a key role in shaping this project. Collaboration across our team and partners is what turns great ideas into award-winning results.”
Located in Glen Allen, Virginia, Sadler Square is one of Miller & Smith’s newest single-family home communities, designed with modern architecture and open-concept living in mind. The Everly model will open later this fall for in-person tours.
Miller & Smith also received the award for Best Social Media for its YouTube Campaign, a cornerstone of the company’s inbound marketing approach.
“YouTube continues to be an effective platform for storytelling and connection,” Bell added. “It gives us the ability to showcase our homes, people, and process in a more personal way—meeting buyers where they are.”
In addition to these awards, Miller & Smith is proud to celebrate three of its Sales Managers who were recognized as Million Dollar Club Winners at this year’s GALA:
These recognitions at GALA highlight Miller & Smith’s commitment to innovation, collaboration, and authentic engagement—both in how homes are built and how stories are shared.